Confirmit is setting out to build the market research industry’s version of Apple’s iPhone App Store with its new ‘Flex’ offering that will allow for the development of plug-in functionality for its flagship survey software platform.
Nigel Grimes lists the key components of best practice insight, from strategic alignment to integration. Is your organisation executing them all?
Dylan Roth, Director of Market Research and Lift Revenue Management, Intrawest
By Tim Macer, Research Magazine, September 2009
Maybe it's because I work in the marketing industry, but whenever I receive a request for feedback, I always respond and relate my experience. Sometimes the experience was a terrific one; for example, when housekeeping at the New Yorker Hotel in Manhattan found and returned the phone charger I'd left in my room. Or it may have been a poor one, as at a Washington hotel that couldn't get any of my food orders right during my week-long stay.
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