Customer feedback: Are you putting it to use?
- MyCustomer.com, March 14 2008
Despite the massive amount of customer feedback information available today, very little of it is being put to productive use. So why aren't firms using their customer insight to improve the likes of product development and processes?
The collection of customer data has become increasingly sophisticated over the past decade, with new channels opening up to customers and new technologies to harvest information at the disposal of firms. But has the actual deployment of the data developed in tandem? The evidence seems to point to the contrary.
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