Airmiles Gains Incremental Revenue by, Well, Asking for It
Timing is everything, especially in cross-selling efforts. British company Airmiles doesn't "sell" anything, but the company does rely on engagement and connecting its customers with the right products and services at the right time.
- 1to1 Magazine, December 3, 2007
The travel loyalty program, which is owned by British Airways, offers rewards redeemable for everything from hotel reservations to car rentals. Customers earn miles through British retailers like supermarket Tescos, department store Lloyds, and Shell gasoline stations.
Back