Targeting
- NewMediaAge, February 14 2008
The days of sending the same email to all customers are gone. Now eCRM is about segmenting prospects and tailoring messages dynamically, reports Sean Hargrave.
Email marketing is set to have a bumper year in 2008 as eight out of ten marketers look to increase spend on the channel, according to latest figures from the Direct Marketing Association. This means marketers will be looking to become increasingly sophisticated in the way they manage the whole cycle of communication with their customers.
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