Confirmit announces its long-term product vision

Confirmit announces Vision 2010: the Confirmit & Pulse Train product integration roadmap

NEW YORK, NY, OSLO, Norway - September 17, 2007: Following the merger of Confirmit and Pulse Train, completed on July 12th 2007, Confirmit (OSE:CONF), the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM), proudly announces the company’s long-term product vision, as well as the integration roadmap for the combined Confirmit and Pulse Train product lines.

"A significant asset derived from this merger is the experienced R&D team that today accounts for nearly 50% of our employee base, the largest in our industry," says Henning Hansen, Confirmit’s CEO. "They are 100% focused on delivering a software platform that increases our customers’ efficiency and quality of data delivery, while reducing the total cost of ownership."

The Confirmit Engine forms the core of the integrated product set. Its track record of scalability, reliability and efficiency establishes it as the global state of the art product architecture. Confirmit is committed to delivering a combined vision by 2010, with a series of interim releases designed to integrate the existing product lines while continuing to deliver significant product innovations.

"A key component of our strategy is that no customer is left behind during the integration period," comments Pat Molloy, Confirmit’s Chief Strategy Officer (CSO). "We developed the integration plan to focus first on bridging the data collection and delivery engines, so that customers can collect and report on data using either platform. Alongside the product integration work we will continue to enhance and support all of the existing mainstream platforms to ensure continuity for our large established customer base."

The first releases, in Q4 2007 and Q2 2008,focus on the Data Central product as the ‘glue’ to provide universal import and export between the two product platforms. Following this, towards the end of 2008, the company will deliver a significantly enhanced single authoring environment to include full support for high end CAWI, CATI and CAPI requirements. Pulsar Web will sit alongside Reportal as a native reporting tool for data derived in the integrated platform.

By the end of 2008, the company will have delivered the industry’s first high-end, multimode platform with integrated dialer support available on a Software as a Service (SaaS) basis.

"The fact that both companies built their products on the same platform, Microsoft .NET, means that our development teams can reuse a significant amount of code, rather than needing to recreate features and functionality from scratch," notes Peter Myklebust, Confirmit’s CTO. "This allows us to build a superset from the best of the best of each company’s product set, ensuring the successful delivery of our vision."

The end result, to be delivered in 2010, will be the ultimate, massively scalable multimode CATI/CAPI/CAWI software platform, totally integrated with a sophisticated workflow, project and panel management capability.

"We will succeed where others have faced significant challenges because the focus of the combined business is clear from the outset and remains unchanged. This, as well as the alignment of the two platforms which we inherit and the size and skill of our combined R&D organization will be the key to success" concluded Hansen. "We’re grateful for the continuing support of our customer base and look forward to delivering on the challenge and setting the standard for our industry."

Press contact:

• Kjell Øksendal, Vice President of Marketing, Confirmit, +47 91845414

About Confirmit
Confirmit is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. Confirmit became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "CONF".

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec and Virgin Media.