rc – research & consulting selects Confirmit to support growing market research business

...Multi channel data collection key to offering sophisticated research programs...

New York, NY and Oslo, Norway – January 19, 2010: Confirmit announced today that rc – research & consulting has selected the Confirmit Horizons Software-as-a-Service (SaaS) market research platform to support its growing B2B market research and consulting business in Germany. rc will use Confirmit to conduct online and CATI-based quantitative research projects for its growing client base.  

The ability to switch between phone and online data collection during the course of an interview was an important factor in the selection of the new market research platform, as was the ability to carry out large scale international CATI surveys on one platform to deliver homogenous, high quality data that can be analyzed with a single, easy to use, yet exceptionally powerful online reporting tool. The ability to implement Confirmit on a SaaS basis, eliminating any additional investment in hardware, was a real bonus. The first online survey went live before Christmas, with the first CATI project to be carried out in early 2010.

Dirk Helmold, CEO of rc – research & consulting explains: “We needed a software solution that could give us the flexibility and functionality to develop sophisticated surveys as well as offer us reliability and very high levels of uptime which are essential for large scale projects.”

“Our existing software was not able to provide the stability or agility we were looking for and, quite simply, Confirmit offered by far the most developed, easy to use software solution. Its extensive range of pre-programmed question types and survey templates mean that we can focus on building the most appropriate survey for each client as quickly as possible, instead of compromising survey content or design, or spending time carrying out bespoke development.”

“The flexibility, stability, and cutting-edge online reporting capabilities provided by Confirmit will enable us to compete on a global basis, allowing our clients to compare data across geographical boundaries and gain real insight into their businesses based on high quality data.”

Pat Molloy, Chief Strategy Officer at Confirmit, comments: “We are delighted that rc has decided to put Confirmit at the heart of its business. The company has clearly set its sights on providing leading edge market research services to its clients and we are confident that Confirmit will provide the functionality, flexibility and stability the company requires in the long term.”

“We have been particularly impressed with the level of service and support provided by Confirmit during the pilot and implementation phase. We are extremely confident that we have invested in a platform that will help us to provide an excellent service to our customers, now and in the future,” concluded Helmold.

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About RC Research
rc – research & consulting GmbH is a growing full-service market research and consulting company, which serves national and international clients particularly in the areas of management-information, analyses in customer relationship management, market intelligence, product, concept and price-testing, as well as communication research. rc’s main focus is on the service and industry business sectors.

About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee Feedback, and Market Research applications. The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Santiago, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Infratest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil Hydro, Symantec, Virgin Media, and Wells Fargo.  Visit www.confirmit.com for more information.

Press Contacts
Confirmit: Gary Schwartz, SVP Marketing: +1 908 208 2136
Confirmit: Pat Molloy, Chief Strategy Officer: +44 (0)1483 300 100
EMEA PR Contacts, Indigo River: Andrea Burton +44 (0)1985 850320 / Melanie Oxford +44 (0)7515 632065
US PR Contacts, Hart Boillot: Perrin McCormick / Andrea Doeringer +1 781 893 0053