Confirmit for Business Banking
Enhancing Performance by Listening to Customers

Industry Fact Sheet

Whether you specialize in small business banking, M&A, or the largest company capital and finance transactions, your customers have one thing in common: a choice with whom to do business. Increasingly, they have another thing in common: the ability to influence their peers.

Commercial Banks today organize on both a product and regional level. While there is likely to be an individual given responsibility and authority to manage an account, the nature of global business today dictates that many of your employees will deal with many of your clients' every day.

How do you centralize a view of the client relationship with a dispersed global base?

There are three challenges here: first, how do you collect data in a consistent way across the business, second, how do you entice business customers to provide feedback, and third, how do you report on that data to management at different levels and in different regions or functions?

The salient business issue is that poor customer experience during one-off financing or capital raising transactions can turn customers away from expanding their business with you.

Can you enhance business performance by listening to customers?

Confirmit allows you to understand your clients’ attitude towards your business across the key "moments of truth" in their journey with your business.

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