Confirmit for Life and Pension Insurance
Enhancing Customer Acquisition by Listening to Agents

Industry Fact Sheet

According to industry analysts, a key challenge for the insurance industry for 2007 is the increasing population of those over 50, who tend to be financially secure, though not necessarily affluent. The industry has seen a rapid expansion in the numbers of products introduced to target this population.

Further, with agents owning the client relationship, how can you maintain policyholder loyalty when an agent isn't properly trained to sell your products, or worse, defects to a competitor?

With price-based differentiation a dead end, and an indirect sales model that cedes front end control of the customer relationship to independent agents and brokers, how it is possible to maintain the growth expected by your board and shareholders?

Can you enhance customer acquisition by listening to policyholders and agents?

Confirmit’s Enterprise Feedback Management software platform can help you to improve business performance by enabling you to directly solicit and manage feedback from key constituents of your business.

Download fact sheet to read more