Confirmit for Property and Casualty Insurance
Beating the Competition by Listening to Customers

Industry Fact Sheet

"To truly differentiate on the basis of service in the face of pure price competition requires a much deeper understanding of what customers really want."
Edmund Kelly, Liberty Mutual Insurance

Liberty Mutual's Chairman and CEO ranked differentiation based on service rather than price as the second-greatest challenge for insurers, after dealing with government legislators on catastrophe and terrorism issues, in his keynote speech to the 18th Annual Executive Conference for the Property and Casualty Industry.

Can you beat 'pure price competition' by listening to customers?

For Property and Casualty insurers, this issue is critical since the current trend of differentiating on the basis of price means that customer acquisition is often a loss-leading exercise. The renewal is often the first opportunity to make your customers profitable for your business.

The challenge is that a poor customer experience, well in advance of the expiration of their policy, can turn customers away from renewing their business with you.

Unless you can capture that experience and intervene in order to retain them.

Confirmit allows you to understand your customers’ attitude towards your business across the key "moments of truth" in their journey with your business.

Download fact sheet to read more