Confirmit for Retail Banking
Providing Seamless Customer Experience by Listening

Industry Fact Sheet

In spite of an increasing number of channels on which to transact, customers find that their banks still have a fragmented view of them, their accounts and their family's accounts. Offshoring call centers exacerbates customers’ feelings of being disconnected from their banks.

According to Bank Systems and Technology, Customer Experience is the most important focus for retail banks in 2007.

Can you differentiate on high quality service while competing strongly on pricing?

For Retail Banks this is a critical issue as banking products tend to be seen as commodities with organizations encouraging churn based on rates or other short-term incentives. Credit card issuers globally have long sought acquisition by offering "introductory rates" while mortgage lenders are becoming more inventive in delivering similar inducements.

The challenge is that poor customer experience in advance of the expiration of introductory account terms can turn customers away from maintaining their business with you.

Can you create a seamless customer experience by listening to customers?
Confirmit allows you to understand your customers’ attitude towards your business across the key “moments of truth” in their journey with your business.

Download fact sheet to read more