The Evolution of the Global Market Information Business: Issues, Trends and the Impact of Technology

Download this presentation from the Confirmit Community Conference which took place in London on May 21-23, 2008.

Tony Cowling, President, TNS, reviewed his 2006 predictions regarding data collection and data quality, delivery to clients and understanding customer behavior. He also looked at new trends and services within MR, and the impact that the Internet is having on the way MR agencies supply their services.


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