AccessPoint Mobile CAPI: Low-Cost and Robust Field Data Collection

AccessPoint Mobile CAPI takes advantage of the mass market for sophisticated PDA devices and tailors the technology to the needs of today’s market researchers. As well as low hardware costs, mobile data transmission is an established, low-cost, and robust mechanism to move survey data from the field to the office.

As a result, AccessPoint offers a proven Return On Investment. This method of data collection also offers significant savings over traditional paper studies by reducing the need for mail sorting, postage, photocopying, and handling of paper questionnaires.

In addition to the obvious cost benefits, AccessPoint also offers:

Clean data collection with minimal need for edit checking - no more lost pages, messy, or incomplete surveys.

Instant integration into statistical analysis packages via triple-S and CSV for streamlined reporting processes.

Savings in field management costs and time, such as tracing lost questionnaires or contacting interviewers.

Effective survey management with the ability to react almost instantly to client requests for questionnaire modifications.

Ability to produce client reports from real-time data collection.

Improved respondent perception of field interviewers.

Ease of use for interviewers-no bulky paper questionnaires to carry and no need to sort paperwork or post completed forms after interviewing sessions.

AccessPoint Mobile CAPI: Low-Cost and Robust Field Data Collection

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