Confirmit Community Panel: Maximizing Panelist Engagement

Confirmit Community Panel is one integrated platform geared to maximize panelist engagement and response rates, and increase data quality and reliability, while driving operational efficiencies and reducing total cost of ownership.

The new Confirmit Community Panel platform consists of the following key components as described
in the model above:
  • Panel Database
  • Profile Survey
  • Community Portal
  • Panel Management
  • Sample Management
  • Survey Management
The key benefits of each of these components include:

Panel Database
  • Scalability and performance to meet your business' needs.
  • Panelist-centric view of all profile and survey data - treat them as customers!
Profile Surveys
  • Reduce survey fatigue as the recruitment and profile process can take place in multiple iterations.
  • Enrich panelists’ profile whenever needed.
  • 100‰ flexibility in 'look and feel' to create engaging profile surveys and meet internal or external requirements.
  • Drive automation into recruitment and verification processes.
Community Portal
  • 100% flexibility in ‘look and feel’ to create engaging Community Portals for panelists.
  • Provide panelists with a portal enabling them to become self-sufficient.
Panel Management
  • Automate data transformation and verification tasks.
  • Facilitates identification and, if desired, exclusion of professional respondents.
  • Enrich panelist profile data with data from "any" source.
  • Create optimized files for sampling, so that heavy sampling jobs run fast, without affecting the live panel database.
  • Move panel data to other formats for reporting and analysis, including Confirmit BitStream files (Reportal).
  • Allow multiple sample jobs to be run in parallel, while ensuring optimized distribution of panelists between the sample jobs; enabling, for example, high-value panelists to be prioritized within highvalue sample jobs.
Sample Management
  • Framework that ensures high quality, reliable, and representative samples.
  • Best-possible-match including panelist shortage handling, based on all panelists.
  • Automate recurring sampling tasks.
  • Treat panelists as customers.
Survey Management
  • Ability to create relevant and engaging surveys that drive response rates through use of panelist profile data, including behavioral data, if available.
  • 100% flexibility in ‘look and feel’ to meet internal or external requirements.
  • Drive automation into questionnaire quality assurance processes.
  • Drive automation into ‘on-the-fly’ verification processes of respondent responses.
More information:
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